Now Available: A Cookie Monster Photo Puppet Replica!

Pic 2 Color Corrected

Jarrod Fairclough – There’s a lot of great merchandise available for Sesame Street‘s 50th Anniversary, and we are extremely excited to announce that as of today, you can pre-order a full size Cookie Monster Photo Puppet Replica, care of toy company Hasbro!  For the past few months, Joe Hennes from ToughPigs and I have secretly been working alongside Hasbro to gauge interest and cultivate the best product possible for Muppet fans!  And this is an absolute beauty.

You can watch the announcement video right here, featuring our pals Courtney and Bill!

If you head right here to Hasbro’s website, you’ll get a great idea of the Photo Puppet, and you’ll be able to put in your pre-order for $299.99 USD.  Once the product meets its minimum goal of 3,000 backers, production will begin, and you’ll receive your Cookie Monster in Spring of 2020.  If we aren’t able to get 3,000 backers before August 25th at 11:59pm EST, then the product will be cancelled.  But we’re not going to let that happen!

The replica comes with:
– 2 original artwork lithographs
– Certificate of Authenticity
– To-be-revealed accessory
– Premium packaging celebrating 50 years of Cookie Monster

You can read Hasbro’s full press release below! (Photos inserted by us)

Hasbro Gives Sesame Street Fans the Opportunity to Own a Replica Cookie Monster with New HASLAB Project
Hasbro’s Crowdsourcing Initiative Puts the Power in Fans’ Hands, Introducing a
First-of-its-Kind Chance to Own a Life-Size Character Model

PAWTUCKET, R.I. – (July 11, 2019) – Global play and entertainment company Hasbro, Inc. (NASDAQ: HAS), today announced an exciting new HASLAB project that gives Sesame Street fans the opportunity to bring home the ultimate collector’s item: a full-sized, poseable replica of Cookie Monster.

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In celebration of Sesame Street’s 50th anniversary, fans will have the chance to own this realistic Cookie Monster replica by backing the item via HASLAB, Hasbro’s crowdsourcing initiative designed to target fans directly by putting dream products into their hands. With enough fan support, the item will go into production in 2020.

Cookie Monster has been a cherished fan favorite for decades, and fans of Sesame Street will revel in the joy and magic of being able to own their own version of the beloved character. The HASLAB Cookie Monster will be a poseable full-body replica. Significant in both size and realism, this Cookie Monster stands 38-inches tall and comes complete with premium retro packaging, two original artwork lithographs, and an authenticity certificate.


“The success of our first HASLAB project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic Sesame Street brand,” said Adam Biehl, vice president of global marketing, Hasbro. “To be able to own their very own version of a character has been a wish of Sesame Street fans for years, and we’re delighted to put the opportunity into their hands for the first time.”

Beginning today, fans can head to to back the HASLAB Cookie Monster for $300. For Cookie Monster to go into production, HASLAB must meet a minimum quantity of 3,000 pre-orders by August 25, 2019. Once the campaign is fully backed, Hasbro will deliver final products to fans in 2020.
Fans can get more information and receive updates on the project status by visiting and following @Hasbro on social media.

It’s been such an honor to work with Hasbro and ToughPigs on this piece, reminiscent of the Master Replica Kermit, Gonzo and Animal from years past.  They’ve gone to a lot of effort to make a product you’re going to love.

Make sure you keep visiting The Muppet Mindset and for updates on the HASLAB Cookie Monster Photo Puppet Replica, including exclusive social media updates and announcements!